Advertising and Promotions Managers

Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or give-aways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.

Median Annual Wage: $96,720

Education: Bachelor's degree (54%); Associate's degree (22%); Some college, no degree (14%)

Projected Growth: Slower than average (3% to 7%)

Related Job Titles: Account Executive; Marketing Director; Advertising Manager; Advertising Director; Classified Advertising Manager; Promotions Director; Retail Advertising Sales Manager; Advertising Sales Manager; Marketing and Promotions Manager; Marketing Manager

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Source: O*NET OnLine information for Advertising and Promotions Managers.

More Management Careers

  • Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
  • Gather and organize information to plan advertising campaigns.
  • Confer with clients to provide marketing or technical advice.
  • Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
  • Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
  • Prepare budgets and submit estimates for program costs as part of campaign plan development.
  • Prepare and negotiate advertising and sales contracts.
  • Plan and execute advertising policies and strategies for organizations.
  • Assist with annual budget development.
  • Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
  • Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
  • Direct and coordinate product research and development.
  • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
  • Represent company at trade association meetings to promote products.
  • Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
  • Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

Source: O*NET OnLine information for Advertising and Promotions Managers.

  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Speaking - Talking to others to convey information effectively.
  • Time Management - Managing one's own time and the time of others.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Coordination - Adjusting actions in relation to others' actions.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Source: O*NET OnLine information for Advertising and Promotions Managers.

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