Copy Writers

Write advertising copy for use by publication or broadcast media to promote sale of goods and services.

Median Annual Wage: $58,850

Education: Bachelor's degree (71%); Some college, no degree (16%); Associate's degree (10%)

Projected Growth: Slower than average (3% to 7%)

Related Job Titles: Copywriter; Copy Writer; Account Executive; Advertising Copy Writer; Advertising Writer; Communications Specialist; Freelance Copywriter; Production Director; Advertising Associate; Web Content Writer

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Source: O*NET OnLine information for Copy Writers.

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  • Discuss with the client the product, advertising themes and methods, and any changes that should be made in advertising copy.
  • Write advertising copy for use by publication, broadcast, or internet media to promote the sale of goods and services.
  • Present drafts and ideas to clients.
  • Vary language and tone of messages based on product and medium.
  • Edit or rewrite existing copy as necessary, and submit copy for approval by supervisor.
  • Consult with sales, media and marketing representatives to obtain information on product or service and discuss style and length of advertising copy.
  • Develop advertising campaigns for a wide range of clients, working with an advertising agency's creative director and art director to determine the best way to present advertising information.
  • Write articles, bulletins, sales letters, speeches, and other related informative, marketing and promotional material.
  • Conduct research and interviews to determine which of a product's selling features should be promoted.
  • Invent names for products and write the slogans that appear on packaging, brochures and other promotional material.
  • Review advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products.

Source: O*NET OnLine information for Copy Writers.

  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Speaking - Talking to others to convey information effectively.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Coordination - Adjusting actions in relation to others' actions.
  • Time Management - Managing one's own time and the time of others.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Source: O*NET OnLine information for Copy Writers.

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