Marketing Managers

Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.

Median Annual Wage: $127,130

Education: Bachelor's degree (56%); Master's degree (24%); Professional degree (11%)

Projected Growth: Average (8% to 14%)

Related Job Titles: Marketing Director; Product Manager; Marketing Manager; Business Development Manager; Marketing Coordinator; Account Supervisor; Business Development Director; Commercial Lines Manager; Brand Manager; Market Development Executive

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Source: O*NET OnLine information for Marketing Managers.

More Management Careers

  • Formulate, direct, or coordinate marketing activities or policies to promote products or services, working with advertising or promotion managers.
  • Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
  • Develop pricing strategies, balancing firm objectives and customer satisfaction.
  • Compile lists describing product or service offerings.
  • Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
  • Consult with product development personnel on product specifications such as design, color, or packaging.
  • Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
  • Negotiate contracts with vendors or distributors to manage product distribution, establishing distribution networks or developing distribution strategies.
  • Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
  • Initiate market research studies or analyze their findings.
  • Confer with legal staff to resolve problems, such as copyright infringement or royalty sharing with outside producers or distributors.

Source: O*NET OnLine information for Marketing Managers.

  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Speaking - Talking to others to convey information effectively.
  • Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Persuasion - Persuading others to change their minds or behavior.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Source: O*NET OnLine information for Marketing Managers.

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