Advertising and Promotions Managers

• Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments, and advertising agencies.
• Gather and organize information to plan advertising campaigns.
• Confer with clients to provide marketing or technical advice.
• Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.
• Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.
• Prepare budgets and submit estimates for program costs as part of campaign plan development.
• Prepare and negotiate advertising and sales contracts.
• Plan and execute advertising policies and strategies for organizations.
• Assist with annual budget development.
• Provide presentation and product demonstration support during the introduction of new products and services to field staff and customers.
• Formulate plans to extend business with established accounts and to transact business as agent for advertising accounts.
• Direct and coordinate product research and development.
• Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets, such as dealers, distributors, or consumers.
• Represent company at trade association meetings to promote products.
• Read trade journals and professional literature to stay informed on trends, innovations, and changes that affect media planning.
• Consult publications to learn about conventions and social functions and to organize prospect files for promotional purposes.

Source: O*NET OnLine information for Advertising and Promotions Managers.

• Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
• Speaking - Talking to others to convey information effectively.
• Time Management - Managing one's own time and the time of others.
• Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
• Writing - Communicating effectively in writing as appropriate for the needs of the audience.
• Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
• Coordination - Adjusting actions in relation to others' actions.
• Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Source: O*NET OnLine information for Advertising and Promotions Managers.