Public Relations and Fundraising Managers

Plan, direct, or coordinate activities designed to create or maintain a favorable public image or raise issue awareness for their organization or client; or if engaged in fundraising, plan, direct, or coordinate activities to solicit and maintain funds for special projects or nonprofit organizations.

Median Annual Wage: $101,510

Education: Bachelor's degree (78%); Master's degree (8%); Associate's degree (7%)

Projected Growth: Average (8% to 14%)

Related Job Titles: Account Executive; Communications Director; Account Supervisor; Business Development Director; Public Relations Director; Public Relations Manager (PR Manager); Community Relations Director; Director of Public Relations; Public Affairs Director; Account Manager

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Source: O*NET OnLine information for Public Relations and Fundraising Managers.

More Management Careers

  • Write interesting and effective press releases, prepare information for media kits, and develop and maintain company internet or intranet web pages.
  • Identify main client groups and audiences, determine the best way to communicate publicity information to them, and develop and implement a communication plan.
  • Assign, supervise, and review the activities of public relations staff.
  • Develop and maintain the company's corporate image and identity, which includes the use of logos and signage.
  • Respond to requests for information about employers' activities or status.
  • Draft speeches for company executives and arrange interviews and other forms of contact for them.
  • Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  • Manage communications budgets.
  • Evaluate advertising and promotion programs for compatibility with public relations efforts.
  • Manage special events, such as sponsorship of races, parties introducing new products, or other activities the firm supports, to gain public attention through the media without advertising directly.
  • Facilitate consumer relations or the relationship between parts of the company, such as the managers and employees, or different branch offices.
  • Formulate policies and procedures related to public information programs, working with public relations executives.

Source: O*NET OnLine information for Public Relations and Fundraising Managers.

  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Coordination - Adjusting actions in relation to others' actions.
  • Persuasion - Persuading others to change their minds or behavior.
  • Time Management - Managing one's own time and the time of others.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.

Source: O*NET OnLine information for Public Relations and Fundraising Managers.

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