Online Merchants

Conduct retail activities of businesses operating exclusively online. May perform duties such as preparing business strategies, buying merchandise, managing inventory, implementing marketing activities, fulfilling and shipping online orders, and balancing financial records.

Median Annual Wage: $67,280

Education: Bachelor's degree (41%); High school diploma or equivalent (33%); Post-secondary certificate (12%)

Projected Growth: Slower than average (3% to 7%)

Related Job Titles: Marketing Director; Vice President of Marketing; Marketing Specialist; Master Hearth Technician; Online Marketing Manager; Online Services Manager; Owner, E Commerce Company; Social Media Director; Supervisor of Operations; Wholesale Representative

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Source: O*NET OnLine information for Online Merchants.

More Business and Financial Operations Careers

  • Receive and process payments from customers, using electronic transaction services.
  • Create, manage, or automate orders or invoices, using order management or invoicing software.
  • Deliver e-mail confirmation of completed transactions and shipment.
  • Correspond with online customers via electronic mail, telephone, or other electronic messaging to address questions or complaints about products, policies, or shipping methods.
  • Purchase new or used items from online or physical sources for resale via retail or auction Web site.
  • Calculate purchase subtotals, taxes, and shipping costs for submission to customers.
  • Determine and set product prices.
  • Compose descriptions of merchandise for posting to online storefront, auction sites, or other shopping Web sites.
  • Compose images of products, using video or still cameras, lighting equipment, props, or photo or video editing software.
  • Upload digital media, such as photos, video, or scanned images to online storefront, auction sites, or other shopping Web sites.
  • Calculate revenue, sales, and expenses, using financial accounting or spreadsheet software.
  • Cancel orders based on customer requests or inventory or delivery problems.
  • Prepare or organize online storefront marketing material, including product descriptions or subject lines, optimizing content to search engine criteria.
  • Order or purchase merchandise to maintain optimal inventory levels.
  • Determine location for product listings to maximize exposure to online traffic.
  • Collaborate with search engine shopping specialists to place marketing content in desired online locations.
  • Promote products in online communities through weblog or discussion-forum postings, e-mail marketing programs, or online advertising.
  • Create or maintain database of customer accounts.
  • Investigate products or markets to determine areas for opportunity or viability for merchandising specific products, using online or offline sources.
  • Maintain inventory of shipping supplies, such as boxes, labels, tape, bubble wrap, loose packing materials, or tape guns.
  • Measure and analyze Web site usage data to maximize search engine returns or refine customer interfaces.
  • Develop or revise business plans for online business, emphasizing factors such as product line, pricing, inventory, or marketing strategy.
  • Disclose merchant information and terms and policies of transactions in online or offline materials.

Source: O*NET OnLine information for Online Merchants.

  • Speaking - Talking to others to convey information effectively.
  • Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Writing - Communicating effectively in writing as appropriate for the needs of the audience.
  • Service Orientation - Actively looking for ways to help people.
  • Persuasion - Persuading others to change their minds or behavior.
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Negotiation - Bringing others together and trying to reconcile differences.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.

Source: O*NET OnLine information for Online Merchants.

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