Demonstrators and Product Promoters

Demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.

Median Annual Wage: $24,520

Projected Growth: Faster than average (15% to 21%)

Related Job Titles: Merchandiser; Demonstrator; Product Demonstrator; In Store Demonstrator; Event Specialist; Field Merchandiser; Food Demonstrator; Product Ambassador

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Source: O*NET OnLine information for Demonstrators and Product Promoters.

More Sales and Related Careers

  • Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
  • Keep areas neat while working and return items to correct locations following demonstrations.
  • Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
  • Sell products being promoted and keep records of sales.
  • Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
  • Transport, assemble, and disassemble materials used in presentations.
  • Suggest specific product purchases to meet customers' needs.
  • Identify interested and qualified customers to provide them with additional information.
  • Practice demonstrations to ensure that they will run smoothly.
  • Prepare or alter presentation contents to target specific audiences.
  • Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
  • Work as part of a team of demonstrators to accommodate large crowds.

Source: O*NET OnLine information for Demonstrators and Product Promoters.

  • Speaking - Talking to others to convey information effectively.
  • Persuasion - Persuading others to change their minds or behavior.
  • Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
  • Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Coordination - Adjusting actions in relation to others' actions.
  • Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
  • Service Orientation - Actively looking for ways to help people.
  • Time Management - Managing one's own time and the time of others.

Source: O*NET OnLine information for Demonstrators and Product Promoters.

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