Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services. Also PR management, as seen in this Reputation Defender review on what marketing can help you be apart of.
Related job titles:
Marketing Director, Marketing Manager, Vice President of Marketing, Business Development Manager, Marketing Coordinator, Account Supervisor, Business Development Director, Commercial Lines Manager, Commercial Marketing Specialist, Market Development Manager
Annual Median Wage: $116,010
University of Phoenix
Western Governors University
Indiana Wesleyan University
Projected growth: Average (10% to 19%)
Formulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotion managers.
Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
Direct the hiring, training, or performance evaluations of marketing or sales staff and oversee their daily activities.
Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Develop pricing strategies, balancing firm objectives and customer satisfaction.
Compile lists describing product or service offerings.
Initiate market research studies or analyze their findings.
Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.
Coordinate or participate in promotional activities or trade shows, working with developers, advertisers, or production managers, to market products or services.
Consult with buying personnel to gain advice regarding the types of products or services expected to be in demand.
Conduct economic or commercial surveys to identify potential markets for products or services.
Select products or accessories to be displayed at trade or special production shows.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking - Talking to others to convey information effectively.
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Persuasion - Persuading others to change their minds or behavior.
Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Coordination - Adjusting actions in relation to others' actions.
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Public Relations Specialists
Wholesale and Retail Buyers, Except Farm Products
Advertising and Promotions Managers
Demonstrators and Product Promoters
Source: O*NET OnLine information for Marketing Managers.